Research reveals connections and leads to new insights. But conducting research isn’t just a string of “eureka” moments. Still, an impressive r-value isn’t a prerequisite for sharing your findings. Journalists are primarily looking for a good story.

At parties, I notice that my work requires some explanation. “I didn’t know science communication was a profession,” is a comment I often hear. I also notice that people immediately think of technical research. In this overview, I’ll share a few examples of scientists I’ve spoken with who have recently been featured in national media:

Menstrual health researcher Maria Carmen Punzi is active on both LinkedIn and Instagram. She talks about her experiences and shares some top tips for researchers who want to be more active on social media. “It gave me a sense of connection, as well as a tangible impact—something I wouldn’t have experienced by just publishing papers.” Read more…

I was recently a guest on the podcast “Echt Impact” hosted by Jenny Hasenack and Marloes ten Kate. In the podcast, you’ll learn how to get your research in the news. I also share practical tips on how to talk about your research in an accessible way. That way, you can hold people’s attention at a birthday party or spark a journalist’s interest.